Tag: Asembl

Chupa Chups and BSc team up for new protein offering

Asembl has paired up Perfetti Van Melle’s Chupa Chups brand with BSc to launch new Protein Water Powders and Soft Protein Bars. The powder is available in “iconic” Chupa Chups flavours like Watermelon,...

Golden Gaytime enters health and wellbeing category

Streets’ Golden Gaytime is entering the health and wellbeing category for the first time, partnering with health food and supplement brand Macro Mike. In a deal brokered by Asembl, the pairing sees the...

Menz Violet Crumble partners with The Collagen Co. in health and wellness category

Asembl is shaking up the health and wellness category with a partnership between Menz Violet Crumble and The Collagen Co. for the launch of an inspired Violet Crumble Glow Shake - Premium Collagen...

Cadbury Old Gold inspired by Baileys unveiled

Asembl has brought Diageo’s Baileys and Mondelēz International’s Cadbury Old Gold together for the first time for the launch of the alcohol-free Cadbury Old Gold inspired by Baileys chocolate block for the...

Violet Crumble enters wellness market with protein bar launch

Asembl has launched Violet Crumble into the wellness snacking market for the first time, launching a protein bar range with supplement brand BSc. Available as 55g bars, the BSc Soft Protein Bar x Violet Crumble Chocolate...

Violet Crumble enters personal care category

Brand extension agency Asembl has launched Violet Crumble into the personal care category for the first time, collaborating with Allkinds. Bringing together the iconic honeycomb appeal of Violet Crumble with Allkinds personal care...

Golden Gaytime and Griffin’s team up for biscuit launch

Streets’ Golden Gaytime and Griffin’s Marvels have been brought together by Asembl for the first time to launch Golden Gaytime Inspired Biscuits. Available now from Coles, the new biscuits are promoted as a “wonder in...

Menz Violet Crumble and Bulla launch new ice cream on a stick

Asembl has brought two Australian iconic brands Menz Violet Crumble and Bulla together for a fully branded Violet Crumble ice cream on a stick. Delivering a taste of Aussie nostalgia to freezer aisles...
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