Sustainability megatrends in shopper behaviour

New research by IRI has identified some significant trends in food and grocery habits in 2021 in relation to sustainability and the environment.

Despite the impact of Covid on households across the nation, consumers are increasingly shopping for products and brands perceived to be eco-friendly.

IRI has released new research into the behaviour of shoppers over the past 12 months, identifying some megatrends in purchasing patterns in relation to sustainability.

The IRI Shopper Panel survey results pose challenges and opportunities for manufacturers and retailers in meeting the fast-evolving needs of shoppers.

“While Covid has captured the attention of many, sustainability has become a critical issue for Australian shoppers,” IRI Insights Director, Asia Pacific Daniel Bone said.

“Our research shows that Australian shoppers care about sustainability and are actively making purchasing decisions based on their concerns.

Fifty-five per cent of those surveyed try to buy environmentally friendly products.

“The survey also shows that this trend permeates all life stages of shoppers, including families with young children, families with older children, empty nesters and retired couples,” he said.

Read the full article on sustainability in the September/October issue of Convenience World.

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