Supermarket alcohol retailers have increased their share by 3.1% in comparison to a year ago.
New data in Roy Morgan’s Alcohol Retail Report shows supermarket alcohol retailers hold the largest market share (40.5%) of the total packaged alcohol market.
However, wine clubs have the most lucrative packaged alcohol customers. The average wine club customer spends nearly $160 on packaged alcohol in an average week. This is twice the average spend of a duty-free customer and over three times the spending of customer of a supermarket, hotel bottle shop or independent retailer.
A total of 40.5% equating to 5,311,000 Australian who purchase packaged alcohol in an average four-week period buy from a supermarket retailer such as BWS, LiquorLand, Aldi or IGA.
“Over the past twelve months, supermarket alcohol retailers have increased their market share by 3.1% points, making them the clear leader in the broader packaged alcohol market,” says Roy Morgan CEO, Michele Levine.
“They are also the only group of stores to have significantly increased market share over the past year.”
“An important development within the packaged alcohol market is the impending spin-off of the Woolworths-owned Endeavour Group which controls both Dan Murphy’s and BWS. The separation was originally set to occur this year but has now been put off until 2021 due to COVID-19. If it goes ahead then as planned, it will significantly change the market dynamics in Australia’s competitive packaged alcohol market.”
