The social and physicals restrictions are slowly being loosened, however local cafes and restaurants still have hurdles to jump.
While it’s devastating that businesses are being pushed to their absolute limit, there is a bright light, which is all of the initiatives being created by other business people such as digital vouchers, care packages and apps, to help the everyday Australian support their local businesses.
Dining payment and rewards app Liven, has partnered with over 650 high-profile Australian restaurants to launch Liven Care Packages.
The initiative gives consumers the ability to pledge money to their favourite restaurants, to support the reopening and survival of the Australian hospitality industry.
Aussies can purchase a Liven Care Package within the Liven’s app, an upfront pledge similar to a gift voucher that ensures they can dine out as their favourite restaurant, with many venues matching spend dollar-for-dollar.
The care packages are available to all consumers through the app and Liven has already seen over $100,000 pledged in the days since it’s private soft launch.
“It’s up to bleeding-edge tech companies like Liven to step up and given the community the tools we have created to combat this once-in-a-lifetime event,” says Liven co-founder and CMO, Grace Wong.
“The Liven Relief Fund is built on the blockchain, which means all drawdowns are completely traceable and accountable; we are in the perfect position to help thousands of Australian restaurants across the nation.”
To eliminate risks for customers, like venue closure and expiry, Liven has set up a relief fund of $1 million to underwrite customers contributions, protecting them from losing their initial investment, no matter the circumstances.
The Restaurant & Catering Association of Australia along with Unilever Food Solutions, teamed up to support #EatAloneTogether.
This is to encourage Aussies all over the country to help local businesses by ordering takeaway or delivery from their favourite restaurants, and share their experiences using the #EatAloneTogether tag.
“Our restaurant industry is essential to the economic and social prosperity of millions of Australian,” says Managing Director at Unilever Food Solutions, Australia & New Zealand, Yezdi Daruwalla.
“Eating out is an integral part of the Australian culture and the restaurant industry provides employment for people across the nation. If we want to continue enjoying our local neighbourhood cafes and restaurants, we need to support them now so that their doors can remain open, when we come out on the other side of this pandemic.”
Aussies are keen
Research from Audience Precision’s, ‘COVID-19 – Marketers Action Plan’ shows that Aussies are optimistic about the financial future and will be willing to spend the money where it’s needed when we begin to recover from the pandemic.
This proves in fact, that locals are keen to support local businesses, and by capitalising on the tech and apps available, will aid in keeping your local business afloat.