In 2011, Soul Origin set out on a mission, to shake up the fast-food industry and create a space where people could grab food that is not just quick but also fresh, wholesome, and delicious. Now, with 150 stores across the country, they have become “the go-to spot” for foodies looking for quality food on the go.
“Soul Origin believes everyone deserves delicious and nutritious meals, no matter the time or place. That is why they use only the best and freshest ingredients to create mouthwatering meals that are not only new and exciting but also good for you. So, if you are after a food experience that’s as delightful as it is nourishing, Soul Origin has got your back.
From crisp and colourful salads filled with seasonal vegetables to hearty soups “that warm the soul”, Soul Origin’s menu caters to diverse palates. The sandwiches and wraps are of the “freshest” quality. The barista-made coffee offers “the perfect” pick-me-up by using only “the best” quality coffee beans that are ethically sourced. With its gourmet options, Soul Origin proves “that you do not need to compromise taste for health”. “Its unwavering dedication to quality and freshness distinguishes Soul Origin from the typical fast-food outlet”. Its extensive menu offers a variety of options created for a variety of dietary preferences.
In addition to the Soul Origin stores, the brand also provides a catering service. “It is not just your typical catering service; it is a culinary experience that brings the wholesome goodness of delicious, healthy food to your doorstep”.
Soul Origin’s catering services offer consumers a unique opportunity to host gatherings at home or work with a “delectable twist”. From vibrant salads and gourmet wraps to artisan sandwiches and grazing platters and, “every dish is a testament to its dedication to creating not only sumptuous but also nutritious meals. This ensures your guests can indulge in delicious fare without compromising their health.”
Soul Origin’s purpose is to create and serve “nutritious, delicious, and satisfying food” that is made fresh daily in-store and only using some of the “best” local ingredients from Australia’s farms. “Not only is Soul Origin sourcing the best quality ingredients and produce but they also help support local businesses through this process.
“Soul Origin sources ingredients from some of the best farms across the country allowing Soul Origin to include some of the freshest and delicious ingredients for its customers. Within its support for local farmers, Soul Origin is also supporting local communities and local economies.”
With a deep-rooted commitment to transparency, Soul Origin “takes pride in sharing the origins of its ingredients, from the farm to the table”. “This unique approach not only ensures the traceability of their food but also supports its dedication to local sourcing”.
The ‘Source of Origin’ initiative is not just a tagline; it is a testament to Soul Origin’s “unwavering commitment to providing the freshest, healthiest sourced ingredients on the market”.
Managing Director Hao Quach says, “To come this far and being able to grow to 150 stores nationwide is incredible and we are thrilled”. At Soul Origin we have always taken the lead from our customers, listening to what they perceive as healthier, fresher food, and taking the feedback into actionable steps to ensure ingredients and produce on our menus and in our recipes are not only fresh but are the best food offerings possible.”
Soul Origin has set its sights on further expansion and innovation. “Its commitment to providing healthy, fresh food will continue to inspire changes in the fast-food industry. As Soul Origin grows, they bring with them a promise that nutritious food should be accessible to all.”
As Soul Origin continues to expand, “it is not just the number of stores that matters; it’s the positive impact they make for their customers and the broader community”. “In a society where fast food is so prevalent, Soul Origin stands out as a beacon of health and wholesomeness, providing an option for a better, healthier lifestyle choice.”
Learn more about Soul Origin and its franchising opportunities, visit Franchising – Soul Origin Main or contact National Franchise Sales Manager Karla Shand on +61 0439 611 962.
