SodaStream has unveiled its 2020 holiday campaign, which focuses on ‘enjoying the small meaningful things’.
It’s their biggest global campaign to date, and features hip-hop icon Snoop Dogg, who encourages people to focus on the small but important things in life.
The story takes a look at family holidays and replacing big plans by staying home and enjoying small but meaningful moments, in the holiday spirit.
SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping our planet.
“At SodaStream we are always encouraging people to make a positive change,” SodaStream Global CMO Karin Schifter Maor says.
“SodaStream is the ultimate small change to reduce single-use plastic waste and Snoop Dogg is a greater partner to help widely spread this message in a fun way.”
Snoop adds: “I love my SodaStream so it was natural for me to partner up with them for this campaign. They make a great product and a big difference in the world. I’m happy to help spread the love!”
To view the campaign video, click here.
