One of Australia’s leading bubble tea companies, Sharetea Australia, has collaborated with Paramount Pictures Australia to create the three new exclusive bubble teas inspired by Paramount’s new animated film “Paws of Fury: The Legend of Hank” and its samurai trio Hank, Jimbo and Emiko.
The new partnership follows Sharetea Australia’s successful project last month with Nestle in the provision of a branded Kit Kat smoothie across Sharetea’s franchised chain of stores.
The exclusive new drinks inspired by the film will be available throughout Sharetea’s extensive chain of more than 90 stores nationally. Buying one can enter customers in the draw to win one of 300 prizes, including a $1500 cash prize, family in season passes and merchandise packs.
Sharetea CEO Anthony Mu says: “We have been working hard to forge partnerships with some of the world’s major consumer brands with new, exclusive bubble tea flavours and promotions that will entice consumers to our stores.
“Our success is based on continuing to create new products to keep our brand exciting and fresh for our customers, while also providing our franchisees with new products as we recover with them from the restrictions during the pandemic.”
“Paws Of Fury: The Legend of Hank” launches in cinemas during the September school holidays across Australia and the drinks will be available to purchase from 29 August until 26 September.
Sharetea Australia has created five new flavours of bubble tea for Menulog to deliver from over 50 Sharetea Australia stores in the ACT, NSW, Queensland and Victoria this month, in association with video game publisher, Bethesda.
The five custom made flavours each highlight the different cultures and iconic locations that make up Bethesda’s The Elder Scrolls online’s continent of Tamriel in a role-playing game. This limited time collaboration will be available via Menulog from 17-29 August.
Now 10 years old, Sharetea’s chain of stores employs more than 700 people, with plans to reach 110 outlets by the end of 2022.
