Coca-Cola is bringing back its ‘Share a Coke’ campaign, with personalised bottles and cans returning to stores this month.
Share a Coke first launched in Australia in 2011, replacing the Coca-Cola logo with personalised names and returned in 2019 and 2020.
The new iteration builds on the original concept by focusing on celebrating friendship groups, offering a wide range of popular and diverse names and nicknames on Coca-Cola Classic, Coke Zero Sugar and Diet Coke across various sizes.
“Share a Coke is back, and we couldn’t be more excited about it,” says Coca-Cola Australia Senior Marketing Director Kate Miller.
“The iconic campaign started right here in Australia 14 years ago, and in 2025 will appear in more than 120 countries around the world. Nothing beats the feeling of seeing your name, or your best mates name on a Coca-Cola can or bottle. Head in store today and Share a Coke with the people who matter most”.
As part of the campaign, Coca-Cola will host personalisation pop up stations at almost 100 retail locations across Australia, starting from 21 April. These sites will allow consumers to personalise Coca-Cola products on-site.
The Share a Coke campaign will run across a variety of media channels in Australia, including digital media, billboards, social media, activations, and a series of influencer partnerships.
