Two iconic American brands – Reese’s chocolate and horror franchise, Scream – are collaborating for an exclusive Halloween event.
In celebration of Scream 7 coming to the big screen in February 2026, Strike Escape Rooms in Sydney and Melbourne will host limited-time ‘Scream For Reese’s’ experiences – where Australia’s love for peanut butter and chocolate collides with Scream-inspired thrills, and every corner hides the chance for a trick and a treat.
“Halloween is growing in popularity among Australians – particularly 18–34 year-olds – who are engaging with the season through events, entertainment and confectionery,” says Kamy Devaguptapu, Marketing Director, Hershey India & APAC.
“This partnership brings together Reese’s bold, playful identity with the Scream franchise’s cult following to create an authentic and high-impact brand moment.”
Escape room
From 23-26 October, Strike Escape Rooms in Chatswood (Sydney) and Melbourne QV (Melbourne CBD) will transform into the ultimate Halloween hideout for Ghostface, the ‘Scream For Reese’s’ Escape Room. Guests who dare to enter will be transported into a chilling world inspired by Scream 7, where the line between playful fun and heart-pounding fear is blurred.
Inside, players will have to work together to outsmart the scares, solve puzzles, and survive the night – with clues inspired by Scream 7 and Reese’s peanut butter and chocolate products needing to be solved so players can escape Ghostface this Halloween.
Limited tickets are available at only AUD$10 + booking fee, and every guest walks away with a Reese’s’ goody bag to keep the Halloween fun going at home.
Retail promotion
Complementing the experiential activation is a national retail promotion with a range of supermarket and convenience retailers, designed to strengthen in-store visibility and conversion during a key confectionery sales period.
Shoppers who purchase Reese’s products from participating retailers (Woolworths, Coles, IGA, plus some independents) can enter to win a trip to Hollywood, tickets to an exclusive Scream 7 screening, and a range of branded prizes including limited-edition merchandise and product bundles. To enter, participants must stock up on Reese’s peanut butter and chocolate goodies from participating retailers this Halloween and enter via the QR code on-shelf.
