Schweppes, GPY&R, Carat and JCDecaux have teamed up to transform social network StreetTalk’s phone-booth sites into life-size, red London phone boxes.
Created as part of the ‘Lost in London’ campaign, the custom-built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited-edition Schweppes mixers inspired by London flavours: Orange Grapefruit & Bitters and Lemonade with Citrus & Cucumber.
Reflecting the buzzy atmosphere of the UK capital, the phone booths are set to bring a London look to the streets down under. At 2m tall, the structures encase three sides of existing StreetTalk phone-booth sites.
“The new Lost In London Edition mixers from Schweppes were created to allow Australians to enjoy the fresh flavours of the London bar and cocktail scene,” Schweppes Assistant Brand Manager Shehan Ananthakumar said. “With the combined efforts of our media and creative partners we’ve been able to bring London to life in a fun and exciting way through StreetTalk.”
The Schweppes phone booths are live nationally from November 16 to 29 and December 14 to 27.