Gluten Free Up&Go offers consumers looking to avoid or reduce their gluten intake an expedient breakfast option, while still containing the protein and energy of two Gluten Free Weet-Bix and milk, according to Sanitarium.
Sanitarium Up&Go Brand Manager Jaemes Tipple says the company developed the product in response to consumer feedback from the growing population that avoids gluten and may not always have time for a sit-down brekkie.
“We know that approximately one in 70 Aussies have Coeliac disease and many others are eliminating or limiting gluten in their diet, so we’ve developed Gluten Free Up&Go to provide a convenient, great-tasting, gluten-free liquid breakfast choice, in addition to the market-leading regular Up&Go,” he said.
Accredited Practising Dietitian and Nutritionist at Sanitarium Michelle Reid says the new Gluten Free Up&Go has a 4.5 Health Star Rating.
“When you don’t have time for a sit-down breakfast and you’re needing to avoid gluten, Gluten Free Up&Go is the ideal option for you on the run,” she said.
“Gluten Free Up&Go earned 4.5 out of a possible five stars [for its Health Star Rating] due to its protein content and being low in saturated fat and sodium. It also contains 10 essential vitamins and minerals, making it an excellent choice to help start the day right.”
Gluten Free Up&Go is available in Choc Ice and Vanilla Ice variants.