Red Rooster has launched an AI-powered technology that is designed to listen to and categorise hunger cues.
Created by technology agency whiteGREY, crave_ware distinguishes tummy rumbles from all other bodily noises. Going one step further, the technology – built into a t-shirt – places a customised meal order on behalf of the customer based on the intensity and duration of their tummy rumbles.
whiteGREY Chief Technology Officer Jono Casley says Red Rooster dedicates all its “smarts and ingenuity” to satisfying chicken cravings.
“So, what better way to increase brand consideration and get consumers to choose Reds as their chicken of choice than by plugging directly into their appetite?” he says.
“Enter crave_ware, an AI software we’ve built into a t-shirt that actively listens to your stomach via an in-built microphone. When the software detects a stomach rumble it creates an online order that can automatically be delivered to your location.”
Red Rooster Marketing Director Ashley Hughes says Red Rooster has never been a brand to rest on its laurels.
“By leveraging AI technology, we’ve created a solution that not only understands hunger cues but also takes the initiative to place orders on behalf of the consumer,” he says.
“It’s a seamless, innovative approach to satisfying ‘The Rooster Within’ and we can’t wait to listen to the conversation it creates for, and about, Reds.”
The technology is supported by an influencer campaign, led by Issac Eats-a-Lot, and “robust” PR and digital campaigns. Red Rooster says it’s keen to look at exploring opportunities to roll-out crave_ware across additional integration points in the future. This includes in-restaurant applications and cross promotional opportunities and activations.
Red Rooster is calling on fans to get rewarded for submitting their tummy rumble with the chance to win a year’s supply of its chicken.
Visit crave-ware.com for more information.
