In a very Aussie brand collaboration, Red Rooster has united with Four’N Twenty to launch a limited edition chicken and gravy pie ahead of the Australian footy final season.
The pie collaboration and supporting campaign targets an 18-34 year old demographic, looking for an on-the-go, one-handed eat, lunch solution, aiming to satisfy Australia’s chicken cravings as we head into winter.
“We all know how much Australians love their pies,” said Ashley Hughes, Director of Marketing, Red Rooster, “so we are very confident this limited edition menu item will be a hit with our customers, especially those heading to the footy and needing a delicious on-the-go winter lunch option to satisfy their cravings.”
He added that the collaboration is a truly innovative partnership of two much-loved iconic Aussie brands and an exciting time of change and innovation for Reds.
“Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership.”
CMO of Patties Food Group, Anand Surujpal, says it is always exciting when two Aussie icons come together to bring customers a brand-new product.
“Alongside Red Rooster, we’re looking forward to customers tasting the new Chicken & Gravy pie, combining the beloved flavours of Four’N Twenty and Red Rooster into a delicious new pie,” he said. “We are excited to see this become a fan-favourite.”
The launch is supported by a fully integrated creative campaign via Leo Burnett Australia, including 15’ TVC, online, social, digital, radio and OOH, plus the introduction of specially designed merchandise available through the Red Rooster merch website.
The new Red Rooster x Four ‘N Twenty Chicken & Gravy pie is available now for a limited time only, on menus at Reds restaurants nationally, via Drive Thru, Dine In, Take Away, Click & Collect and Delivery.
As for the pie becoming a regular menu item? “Watch this space,” said Mr Hughes.
