The campaign focuses on the indulgence factor of the premium range, with the Champagne Vinaigrette & Shallot variant the star of the TVC.
Red Rock Deli Marketing Manager Cath Archer says food-curious consumers are always searching for special new taste experiences.
“Red Rock Deli’s new Special Reserve range are ultra-deluxe potato crisps that feature new flavour combinations that take snacking to a new level of taste and sophistication,” she said.
In addition to Champagne Vinaigrette & Shallot (150g and 65g pack), the range comprises Wagyu Beef & Wasabi Cream (150g and 65g pack) and Creamy Saffron & Sage (150g pack).
The Special Reserve advertisement is the third in a series of new commercials for the brand developed by Red Rock Deli’s agency, Clemenger BBDO.
“A proven way to overcome consumer apathy towards advertising is a creative idea that grows over time,” Clemenger BBDO Sydney CEO Andy Pontin said. “Red Rock Deli is a great and successful example of this. This is the third iteration in the campaign and the results speak for themselves. Plus it helps that Red Rock Deli tastes amazing.”
The TV campaign, starting July 3 on free-to-air and digital channels, will be backed up by a range of activities, including outdoor display posters, sampling and a social media campaign targeted at curious foodies.
