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    Promoting the drink without the drunk

    Lyre’s Non-Alcoholic Spirits is getting into the booze-free spirit by offering complimentary cocktail recipes and inspiration to make Dry July a month of all the tasty drinks, without the hangover.

    Lyre’s Booze-Free Month launched 1 July, to coincide with the brand’s launch into Dan Murphy’s stores across Australia and Dry July.

    “The launch into Dan Murphy’s stores nationally marks a significant milestone for Lyre’s continued expansion and opens up access to even more consumers just in time for Dry July,” says CEO and co-founder of Lyre’s Non-Alcoholic Spirits, Mark Livings.

    “This is a time when the sober-curious are seeking new non-alcoholic options. Our team have worked hard to present an exciting range of delicious booze-free recipes that will suit all tastes and occasions.”

    What’s involved?

    Lyre’s have been sending out recipes each week, carefully curated and alcohol-free, to make cocktails. For those who can’t go entirely dry, there is the option to have a low-alcohol month instead.

    Private, virtual cocktail classes are also available to consumers in Australia, the United States, and the United Kingdom who purchase products directly from Lyres.com.

    After completing a purchase on the brand’s website, customers will be emailed a link to book a private class via Calendly, currently available through August 2020. Once a session is booked, a Lyre’s mixologist will reach out with a recommended list of mixers and garnishes to use during the class. Classes are 15-minutes and offer an opportunity to discover the portfolio of 13 alcohol-free products with a personal guide.

    “Over the last couple of months, Lyre’s has seen a 400% increase in global sales via our ecommerce website,” says Mr Livings.

    “The unique addition of private virtual classes as part of our shoppable experience aims to equip consumers with the knowledge of how to create booze-free versions of classic and contemporary cocktails at home.”

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