PepsiCo says Pepsi Max Raspberry is the fresh new flavour joining the brand.
PepsiCo describes it as an “innovative and bold” product. It gives consumers an “exciting flavour” experience that delivers on maximal taste without the sugar, the company claims.
It developed the new addition to the brand following the success of Pepsi Max Vanilla, which it describes as a “huge hit” with Australian consumers.
PepsiCo Senior Director ANZ Beverages Brad Van Dijk said, “This product will delight consumers who seek out no-sugar alternatives. It delivers on taste and we’re pleased to provide even more choice in the no-sugar cola category.”
The company will support the launch of Pepsi Max Raspberry with in-store advertising, out-of-home advertising, and social and consumer activations.
Customers can buy the new flavour now from independent and major retailers. It’s also available from petrol and convenience stores Australia-wide in 600mL (pictured) and 1.25L bottles, as well as a 375mL can.
PepsiCo says Pepsi Max is the largest brand in its beverage portfolio and claims it’s Australia’s number-one no-sugar cola beverage.
