Snack-food brand Red Rock Deli has launched two new flavours following its initiative in creating “the nation’s first ever pop-up personalised-crisp store”.
Last October, shoppers were able to create their own flavour combinations, and now Red Rock Deli has released two of the most popular flavour combinations into supermarkets for a limited time only.
“This is a completely innovative way to approach product development, putting it in the hands of consumers and making it a ‘live’ process,” Red Rock Deli Brand Manager Lauren Mather said.
“Given these flavours performed well in the ‘taste space’, we’re confident we’ll see a similar performance in market.”
Red Rock Deli’s new Thai Chilli & Lime and Slow Roasted Chicken & Garlic Aioli are available now in 150g packs (RRP $4.49).
