The NSW government has launched a major recruitment campaign to help ease staff shortages across the hospitality industry.
Minister for Hospitality and Racing Kevin Anderson says the Kickstart Your Career in Hospitality campaign showcases the industry and highlights the range of long-term career options available throughout the sector.
“The NSW government is already providing significant support to entice people to join the industry or upskill, through a variety of free short training courses. This will now be promoted by a targeted campaign to encourage people to consider starting their career in hospitality,” he says.
“Hospitality has traditionally been viewed as a short-term employment option, but this campaign highlights the broad range of opportunities that exist for people wanting a rewarding and long-term career.”
Member for Willoughby Tim James says this NSW government initiative is a great way of highlighting the many fantastic reasons to join the hospitality industry, especially given the range of free courses currently available through the NSW government.
“A strong hospitality sector is absolutely critical for communities in regional NSW, now and into the future,” he says. “The Kickstart your Career in Hospitality program enables community members to train for free and get the skills needed for a job at a local pub, club, cafe or restaurant.”
The five-week campaign has been designed in partnership with ClubsNSW, Australian Hotels Association and NSW Restaurant and Caterers Association.
It includes a mixture of video and display ads that can run across TikTok and in partnership with Pedestrian TV. The ads will drive audiences to the hospitality career site, where they can explore a range of courses and job vacancies in the hospitality industry.
The government has also recently launched a Hospitality Concierge service with a dedicated team to help new hospitality businesses start up, or existing ones to grow by expanding their offerings.
