Nexba has launched a new line of beverages that is claimed to be “all-natural” and 100 per cent sugar free.
The new Super Infusion range contains just 17.2 calories in each 500ml bespoke glass bottle. It launched this week with the green-tea, super-fruit/food infused flavours of Acai Berry, Pomegranate and Ginger.
Nexba co-founder and Brand Director Troy Douglas said recent research from the Australian Beverages Council showed that ice tea and sugar-free beverages were two of the high-growth markets in Australia.
“There’s definitely a growing anti-sugar sentiment among Australians,” he said.
“With summer at our doorstep, the ‘Aussie Boys’ [Mr Douglas and co-founder and Operations Director Drew Bilbe] thought it was the perfect time to introduce something new to the Nexba stable that was refreshing, naturally delicious and, most importantly, minus the high sugar content that soft drinks, fruit juices and rival ice-tea brands are laced with.”
Nexba said that, according to the “guru” behind its ice-tea flavours, known only as “Mr. Smith”, the Super Infusion range took more than 12 months of planning and research to develop. “Nexba was one of the first brands in Australia to use stevia as a natural sweetener,” ‘Mr Smith’ said. “What we’ve created with the Super Infusion range is an amazing and flavoursome trio of better-for-you blends that will leave customers feeling satisfied and refreshed without the gluggy after-taste of the typical sugary beverage.”
Super Infusions join Nexba’s existing range of “low-calorie, real ice teas and natural colas”, available in flavours including Wild Watermelon, Life’s a Peach, Sparkling Cherry Lime and Brewnette.
“Our long-term commitment is to offer Australians better-for-you beverages that don’t sacrifice on taste,” Mr Bilbe said. “We’ve done really well with our low-calorie range of ice teas that provide customers with a wholesome alternative to soft drinks and fruit juices.
“These new Nexba Super Infusions are an even healthier option for people who want to cut down on their sugar intake further.”