For the month of October, New Sunrise is going big in its support of the Heart of the Nation, with a clear message of ‘Call, Push, Shock – You can save a life!’.
New Sunrise, Australia’s leading independent convenience retailer, is throwing its support behind Heart of the Nation, a dedicated organisation with a mission to raise awareness and accessibility of AEDs in communities. Together, they have partnered to raise much needed awareness and funds on this life-saving initiative.
During the month of ‘Shock-tober,’ New Sunrise and supplier partners have collaborated to raise funds, with 10c from participating products being donated to Heart of the Nation.
With over 1100 stores across Australia, customers can show their support with the purchase of much-loved Australian brands from Sunrise locations.
Heart of the Nation was founded by original Yellow Wiggle, Greg Page, after he suffered a sudden cardiac arrest in January of 2020 – with his life saved by an off-duty nurse and a nearby defibrillator – that shocked him into action. With only 10% of people surviving cardiac arrest, Greg is on a mission to improve the accessibility and visibility of AEDs in the community.
New Sunrise Managing Director Steve Cardinale has supported the cause since funding the investment and placement of 400 AEDs into the network in 2022. “These AEDs are not just machines. They are beacons of hope and lifesavers in critical moments. We have already had AEDs used in emergency situations, with four life-saving outcomes,” Mr Cardinale said.
The Sunrise ‘Call, Push, Shock’ campaign will be communicated via a new national TVC featuring Greg Page, and the Sunrise Mascot, Sunny the Kookaburra. The campaign will run on free to air and digital platforms throughout the month, communicating the products and brands people can purchase to show their support. The TV ad will also feature the network store locator, giving greater visibility to the location of Sunrise local stores across Australia.
“Our reach potential is impressive, targeting an audience of over 15 million people during prime time viewing hours, including news and family-oriented programs such as ‘The Block’ and ‘Today’. We ask consumers to visit Sunrise stores, purchase a participating promotion and learn more about the chain of survival,” Mr Cardinale said.
View the new national TV campaign at youtu.be/xjd_pLwVI94?si=6CQzGSPJ7JSfLrHU.
Find your nearest Sunrise Local Stores at newsunrise.com.au/store-locator.
