Foodservice is one of the fastest growing segments within convenience. But for many retailers, managing the segment is not as intuitive as for other staples, such as snacks or confectionery.
Fortunately, a wealth of knowledge is available from established foodservice distributors.
With more than 40 years’ experience in the Australian market and a team of more than 3000 people across the nation, PFD is well positioned to support those looking to introduce or revamp a foodservice offer.
“PFD has a total annual revenue in excess of $2 billion and is supported by a nationwide network of 75 branches with the ability to cover more of Australia than any other food distributor,” PFD Group General Manager Sales and Marketing Scott Mulholland says.
PFD carries more than 20,000 products across its network, ranging from large suppliers such as Simplot, Fonterra, Inghams, Patties and Baiada, through to local and niche providers, incorporating food products, beverages, packaging, chemicals and almost anything else that would be required in a kitchen.
Beyond products, PFD can assist retailers with a range of services to help get their business up and thriving.
“PFD is a one-stop shop for all your needs and underpinned by our reliability and service,” Mr Mulholland says.
“We provide customers with superior service reliability while also offering monthly specials, customer specific promotions, recipe ideas and the opportunity to meet and engage with industry stakeholders at our trade shows.”
Mr Mulholland says PFD’s broad range of products, “combined with our unparalleled network and 3000-plus team”, differentiates PFD from other industry distributors.
“We’re keen to partner with retailers to help unlock win-win opportunities into the future,” he says.
“With the current challenges faced in traditional convenience segments, now is an opportune time to change the nature of your business and capitalise on the returns that can be [achieved] through a foodservice offer. This is something our team are experienced in and we’re keen to partner with people at any stage of the foodservice journey.”
Read more about foodservice distributors and how they can help your business in the latest issue of Convenience World.
