Australian founded sexual health and wellness brand, Moments has launched its first voice powered AI chatbot, BlissBOT and customer loyalty club, Bliss Club.
Powered by SpideX AI technology and currently live in beta mode, BlissBOT offers personalised and reliable information on female-focused sexual health and wellness topics. Available to use via voice or text conversations through the Moments website, BlissBOT also provides Moments specific product recommendations tailored to each customer’s preferences.
In addition, Moments has also simultaneously announced the launch of Bliss Club, the brand’s first customer loyalty club. Through the club, customers can earn and redeem rewards on every sale made via the Moments website. Members of the loyalty club will receive exclusive deals and discounts as part of the program before anyone else.
Nikhil Daftary, Managing Director of Moments says launching two business firsts in the same week is incredibly exciting.
“BlissBOT is a first-of-its-kind integration for Moments and was developed as part of our ongoing commitment to empower more women to take control of their sexual health and wellness,” he said.
“We know from our own consumer research that some women can feel embarrassed when discussing sensitive sexual health and wellness topics such as contraception. As a result, we wanted to create a convenient and discreet way for customers to gain trusted advice.”
BlissBOT merges AI-driven innovation with user-centric design to create a safe way for women to access trusted information and advice. Users are able to interact naturally with BlissBOT via text or verbal conversations, making it more inclusive and intuitive, especially for those that may feel less comfortable with typing or navigating apps.
“It has been programmed and rigorously tested to provide accurate and empathetic advice tailored to each customer’s needs, highlighting our commitment in providing shame-free sex education for women,” Mr Daftary said.
Commenting on the loyalty club launch, Mr Daftary said the brand has built up an incredible base of millions of customers over the past seven years.
“Offering those people exclusive deals through the Bliss Club is our way to give something back,” he said.
