Maggi Professional has unveiled its new B2B foodservice campaign, Your Kitchen’s MVP, proposing Maggi Gravy as a reliable teammate every chef needs in today’s challenging culinary landscape.
The campaign highlights the importance of quality, consistency and reliability in commercial kitchens amidst rising industry challenges.
Brought to life by creative agency Connecting Plots, the campaign is designed to connect emotionally with commercial chefs seeking to relieve back-of-house time pressure, cost challenges and labour shortages.
Your Kitchen’s MVP reinforces that for 60 years, Maggi Gravy has been a trusted partner in Australian kitchens, offering a great tasting, reliable, consistent and quality product.
“In today’s fast-paced commercial kitchens, we understand chefs need an MVP that they can rely on,” said Nestlé Professional Foods Head of Marketing Jodi Teasdale.
“Given the increasing pressures on the industry, we wanted a B2B campaign that acknowledged these challenges, while tapping into the emotional connection Maggi Professional has built with chefs over the past 60 years.”
Nestlé Professional Commercial Development Chef, Elke Travers said “As a chef, taste and consistency are paramount. Maggi Gravy isn’t just quality gravy, it’s that star performer every chef wants in their kitchen. Its iconic status, premium taste and trusted performance make it a crowd pleaser that keeps customers coming back, which is extremely important in this competitive foodservice industry.”
The Maggi Professional Your Kitchen’s MVP campaign will be supported with above the line in print, in audio format through food service podcasts and across digital and social channels, to reach chefs.
The Maggi Gravy Mix range is available from all major foodservice distributors or via the Nestlé Professional customer service team on 1800 20 30 50.
Bespoke Maggi Gravy, Your Kitchen’s MVP, recipe suggestions are available here.
