Roy Morgan has reported that 10.9 million Australians aged 14-plus now read print magazines, according to its Australian Readership report for the 12 months to September.
This market broadens significantly to over 14.6 million Australians aged 14-plus who read magazines in print or online either via the web or an app.
Food and entertainment
The most widely read magazine category is food and entertainment with a readership of 6,612,000, over 2.5 million ahead of any other category and reaching over 28% of the population.
The free supermarket titles remain the clear leaders in the category led by Coles Magazine read by 4,699,000 Australians ahead of Fresh Ideas (Woolworths) with a print readership of 4,320,000.
The most widely read paid magazines in the category are Australian Gourmet Traveller with a readership of 288,000, Eat Well with a readership of 133,000 and New Idea Food with a readership of 131,000.
Other categories
The second most widely read magazine category is home and garden, with a readership of 3,976,000, and is just ahead of the third placed general interest, on 3,916,000.
Other widely read categories are mass women’s magazines (read by 2,447,000), business, financial and airline magazines (read by 1,368,000), health and family magazines (read by 1,190,000), and motoring magazines (read by 1,005,000).
Paid magazines
Better Homes and Gardens is Australia’s most widely read paid magazine with a print readership of 1,658,000 ahead of the second-placed The Australian Women’s Weekly on 1,180,000, and National Geographic with a readership of 1,013,000.
The fourth most widely read paid magazine is House & Garden with a readership of 718,000 in front of Woman’s Day with a readership of 640,000, New Idea with a readership of 508,000, and Australian Geographic with a readership of 504,000.
Free magazines
Australia’s two most widely read free magazines are Coles Magazine (print readership of 4,699,000) and Fresh Ideas (print readership of 4,320,000).
Bunnings Magazine is the third most widely read free magazine with a print readership of 1,731,000 ahead of two motoring magazines, the NRMA’s Open Road with a readership of 1,201,000 and RACQ’s Road Ahead with a readership of 584,000.
