Krispy Kreme is bringing even more sweetness to Aussies on the go with the expansion of its fresh daily doughnut delivery to select bp stores across Queensland, NSW, Victoria, and Western Australia – starting from 10 April, with an official launch on 7 May 2025.
Krispy Kreme is expanding its successful partnership with bp, which already brings freshly made doughnuts to bp stores across New Zealand every day. The new local rollout introduces custom-designed cabinets, creating an elevated ‘store within a store’ experience that highlights freshness, variety, and convenience – redefining what customers can expect from their local bp.
Krispy Kreme’s Chief Customer Officer Michael Darling said: “By expanding our reach to even more bp locations, we’re making it easier than ever for customers to enjoy our doughnuts fresh – never frozen and thawed – whenever the craving strikes. We’re passionate about ensuring every doughnut moment is a joyful one, and this rollout means more Aussies can experience that melt-in-your-mouth sweetness, whether they’re grabbing a quick snack on the road or treating the whole family.”
Consumer insights show a growing preference for fresh bakery products over frozen alternatives, with quality and convenience driving repeat purchases. This expansion taps into that trend, offering a grab-and-go indulgence alongside coffee or other beverages – the perfect pick-me-up for morning commuters and afternoon snackers alike.
bp Australia and New Zealand Vice President of Mobility and Convenience Lisa Archbold said: “Our customers are looking for quick, delicious food when they’re on the go. By expanding our collaboration, we’re bringing our customers more of what they’re craving; Krispy Kreme’s iconic doughnuts. Now, a stop at bp will be a little more special and our customers will be able to see and taste the freshness, variety, and quality of Krispy Kreme for themselves.”
With consumer demand for high-quality, on-the-go snacks continuing to grow, Krispy Kreme’s latest move cements its position as “a leader” in the fresh bakery category — delivering joy, one doughnut at a time.
