CTC Australia is relaunching its best-selling products to focus on bringing consumers “into a world full of fun and creativity”.
Featuring a range of quirky characters such as Par-Tay, Grizzo Gummy Bear and Fantisimo Fantasy Belt, CTC says the new range is proving popular.
Each personality engages with character profiles, colour-ins and jigsaw puzzles, encouraging fans of all ages to read, play and have a laugh.
Recognising the need to engage young confectionery consumers, Joojoos has been building its presence online with Facebook competitions, character posts and the creation of mini comic strip The Joojoos Mis-Adventures. Fans can also send in colour-ins to be shared on the Joojoos Facebook page.
“Dedicated to continuous engagement with fans, Joojoos has moved beyond confectionery, becoming a space where wonderment and imagination is fueled by creative activities and unique, wacky content,” CTC Australia Senior Designer/Marketing Coordinator Bernard Fauvette said.