IKEA is launching a plant-based version of its popular hot dogs, enabling shoppers across the country to indulge sustainably on their next IKEA trip.
The new Plant Dog is made from rice protein and enhanced with carrot, onion, and apple, and offers a smoky, satisfying taste. The launch is part of the broader commitment from IKEA to make 50% of its restaurant meals plant-based by 2025, aiming to offer healthier, affordable, and sustainable options.
“With our new plant-based version of the famous IKEA hot dog, we’ve created a delicious alternative while continuing our commitment to reduce our climate footprint,” said Tim Prevade, IKEA Australia Food Manager.
“We’re helping to introduce more plant-based eating to Australians by making these healthy and sustainable products accessible and affordable, inspiring our customers to make a choice that is better for the planet.”
Mr Prevade says the Plant Dog has spent a slot of time in development to perfect not just the taste, but the texture, “so it gives the classic ‘snap’ when you bite into it, just like a traditional hot dog”.
The plant-based hot dog is available to purchase at the IKEA Bistro in all ten stores across Australia.
To welcome the launch, an IKEA Plant Dog Truck will tour various Sydney locations to distribute free Plant Dogs from 28 May. IKEA Family Members can enjoy a complimentary plant-based hot dog or serving of plant-based meatballs at IKEA Tempe (29 May) and Marsden Park (28 May) stores, along with popular spots Bondi Beach (1 June) and Paramatta (30 May).
Visitors to the IKEA Plant Dog Truck will also have the chance to win a $200 IKEA voucher by providing feedback on the new offering.
“We’re excited for our Australian customers to get a first taste of the new IKEA Plant Dog, with our bright yellow food truck hitting the streets of Sydney this May,” Mr Prevade said.
