Hungry Jack’s has partnered with Warheards to revolutionise the frozen drink experience. With the 2019 global first launch of Bursties in frozen beverages, Hungry Jack’s now is taking the sour flavour trend to the extreme with the introduction of Warheads Sour Bursties. The exciting new drink sensation is set to reignite the frozen drinks segment this summer.
Hungry Jack’s Warheads Sour Bursties in Frozen Sour Drinks offers an epic sensory adventure exploring sour flavours and textures that are exclusively available at Hungry Jack’s.
The new limited-edition Warheads Sour Watermelon Bursties and Warheads Sour Green Apple Bursties are complemented by the return of two of Australia’s favourite Frozen Drinks – Frozen Sour Grape and Frozen Sour Watermelon.
Hungry Jack’s is challenging Aussies to see if they can ‘survive the sour’ by sharing pranks and blind reactions from themselves and others upon first sip of the Warheads Sour Bursties in Frozen Sour Drinks on social media, tagging @hungryjacksau and #SurviveTheSour.
Hungry Jack’s Chief Marketing Officer Scott Baird says: “Hungry Jack’s is at the forefront of innovation when it comes to creating new and exciting products that Australia is calling out for. This is no different – we wanted to create a sensory experience that is unlike anything else available on the market.
“We couldn’t be more excited to have collaborated with one of Australia’s favourite confectionary brands, and the most reputable sour experts to develop the new Warheads Sour Bursties that are available exclusively for Hungry Jack’s fans. We think Australia is set to be taken on a taste adventure navigating uncharted sour territory, and we can’t wait to see their reaction.”
Hungry Jack’s Warheads Sour Bursties in Frozen Sour Drinks are available at Hungry Jack’s nationally.