The shopper insights company that specialises exclusively in ‘small-format’ food retailing globally, has confirmed the release dates for its 2015 Global Convenience Shopper Insights study.
Shoppers will be interviewed during the month of October, with initial top-line results available in November and more detailed analysis in December.
Australia will be one of the main markets covered in the global benchmarking study. The Australian P&C market is enjoying annual growth of 4.6 per cent.
Benchmarking will exist in two main ways. him! international will benchmark insights from shoppers of all main convenience chains within Australia and will also benchmark shopper insights in Australia with other key convenience markets – including the UK and Ireland.
“We’re keen to adopt a really simple approach to our work,” him! international founder and joint Managing Director Tom Fender said. “We want to help businesses understand how and where they can improve their performance, by listening to shoppers and flagging up growth areas.
“We want to identify what works in other chains, other sectors or other markets and share that with Australian P&C chains. We want to put ‘the shopper’ at the heart of commercial decisions for retailers and suppliers.”
More than 100 issues will be addressed to ensure all aspects of convenience retailing are covered. Reporting and recommendations will be simple and clear.
“We’ve worked in ‘local’ retailing – and almost exclusively ‘local’ retailing for 20 years,” Mr Fender said. “Our convenience work is not a new venture after years of working in supermarkets.”
Anyone interested in having questions added or issues addressed in this year’s study is welcome to offer suggestions, with the final deadline for new input beingSeptember 25, 2015.
him! international was launched in 2015 and is run by joint MDs Tom Fender, formerly MD of him! research and consulting in the UK, and Neil Turton, former CEO of Nisa.
It is a sister organisation to him! UK, a specialist in convenience store shopper research and insights, which has been researching convenience shoppers in the UK for more than 40 years as part of CTP, the Convenience Tracking Program.
him! international has taken the expertise gained from the UK operation and tracks shopper trends and attitudes in key markets around the world.
Taster slides of the recently launched report on the Australian P&C shopper can be accessed on the him! international website.