Heinz has secured the exclusive condiments rights to four major stadium precincts across New South Wales. As the Official Condiments Partner of Accor Stadium, CommBank Stadium, McDonald Jones Stadium, and WIN Stadium & WIN Entertainment Centre, Heinz is now even more available for some of Australia’s biggest sporting and entertainment moments, embedding Heinz into Australia’s sporting and fan culture.
Matt Hart, General Manager, Commercial, at Venues NSW, says the partnership will “add even more flavour” to the fan experience on event days.
“We are so excited to have secured a new ‘sauce’ of happiness for fans across the network,” he said.
The announcement follows a successful three-year partnership with Marvel Stadium, home to Australia’s first Heinz Hub – an interactive space built for fans, stocked with Heinz Tomato Ketchup on tap, the fan favourite Heinz plushie vending machine and an ode to AFL teams and their most popular foods.
“There’s no better way to watch the game than with Heinz and this five-year partnership with four major venues in NSW cements our status in Australian sporting culture,” said Andrea Payne, Head of Taste Elevation Marketing at Heinz Australia.
“Keep your eyes peeled for a Heinz Hub popping up near you!”
NSW sports and concert fans can find Heinz Tomato Ketchup in food stalls within Accor Stadium, CommBank Stadium, McDonald Jones Stadium, WIN Stadium and WIN Entertainment Centre with exciting activations set to arrive in the coming months. The year ahead is packed with blockbuster major events, featuring Chelsea FC v Tottenham Hotspur in the Sydney Super Cup, the NRL and NRLW Grand Finals, the Bledisloe Cup, the Rugby League World Cup, Monster Jam, the AUSX Supercross Championship Grand Final and the Harlem Globetrotters, alongside a stellar concert lineup with Harry Styles, Robbie Williams, Guns N’ Roses and Foo Fighters among the major acts announced so far.
