Gotcha Fresh Tea is celebrating the 50th anniversary of pop culture “phenomenon” Hello Kitty.
From 22 July, Gotcha Fresh Tea will offer two Hello Kitty-inspired bubble tea flavours and a limited-edition range of official Hello Kitty 50th anniversary merchandise.
The two flavours include:
- Melon Magic Matcha. A blend of honeydew and matcha (Japanese green tea) with white pearls, grass jelly, and aloe vera in jasmine milk tea with fresh milk.
- Bubba Grape Blast. A grape drink with white pearls, grass jelly, and aloe vera in jasmine milk tea with fresh milk.
The accompanying merchandise includes four double-layer character cups, 10 stainless steel character cups, and two paper cup varieties in the following sizes:
- 600ml Stainless Steel Tumbler: $35
- 450ml Flip Cap Stainless Steel Tumbler: $39.50
- 320ml Flip Cap Stainless Steel Tumbler: $34.50
- 600ml Double Layer Cup: $27.50
- 2lt Stainless Steel Tumbler: $55
Gotcha Fresh Tea founder and owner Roger Fu cheekily describes the collaboration as a ‘matcha’ made in heaven.
“Our last promotional campaign with Hello Kitty proved particularly popular with our Australian customers, and if Hello Kitty’s remarkable fame is anything to go by, this very special commemorative 50th anniversary promotion is sure to be even more popular,” he says.
“It’s part of Gotcha’s marketing strategy to partner with pop culture icons that embody the same values as Gotcha – that is, values that endorse inclusiveness, kindness, friendship and of course, oodles of fun and flavour.
“Our recent collaborations with Hello Kitty and Pokémon boosted group sales by about 20% last financial year, and our marketing partnership with Sesame Street has also proved a massive hit.
“While there is a lot of hard work that goes into bringing these collaboration campaigns to life, they’re certainly what our customers want, and they work so well because they appeal to so many from multiple age brackets.”
