More

    Good Earth delivers unique flavour hit

    Promoted as being naturally low in sugar and contained within environmentally-friendly packaging, Good Earth Organic Kombucha is said to be “good for us and good for the earth”.

    Since its founding in California in 1972, Good Earth has been brewing “full-flavoured teas with exotic and natural flavours with no added nasties”. Tata Global Beverages recently brought Good Earth to Australia, noting it had been charmed by the philosophy of the brand.

    “We share the same passion for creating tasty drinks that you can feel good about enjoying,” a spokesperson said.

    Good Earth “believes feeling good outside begins on the inside”, saying this is why the company uses organic ingredients to create a range of healthy alternatives to sugary drinks. Furthermore, it says, Good Earth’s packaging is environmentally friendly, so customers can feel good while helping to create a sustainable future.

    Good Earth spoke with Melbourne locals and says it discovered they have a real desire for a delicious drink that can be enjoyed without guilt, which led the company to creating its own line of kombucha – made from natural ingredients, organically certified, containing less than 2.5g sugar per 100ml, with “zero artificial nasties”.

    The company also conducted a trial market with some Australian stores to make sure the flavour profiles were right. The result, it says, is four distinctive flavours: Passionfruit & Lime (“tropical zing”), Lemongrass & Ginger (“refreshingly herbaceous”), Pomegranate & Acai (“sweet and fruity”), and Original (“sharp and tart”).

    Latest articles

    A wave of tax debtors

    Prior to businesses shutting down when the economy was fairly healthy, 25% of businesses could not find the cash to pay their tax and...

    April petrol prices plummeted to record lows

    Media Release 6 July, 2020 A global crude oil surplus and COVID-19 restrictions on travel and economic activity led to the lowest monthly average petrol...

    Cobots combat COVID-19

    Collaborative robots, fondly known as cobots, are emerging as a force for good in the ongoing battle against COVID-19. Whether they are disinfecting and sanitising,...

    Retail turnover rises 16.9% in May

    Australian retail turnover rose 16.9% in May 2020, seasonally adjusted, according to the latest Australian Bureau of Statistics (ABS) Retail Trade figures. This updates the...

    Related articles