Plant-based nutrition brand vybey has launched three on-the-go snacking bars: an indulgent, rich and fudgy Chocolate Brownie, a sweet yet tart Raspberry White Chocolate and a zingy cool Mint Chocolate.
Made with dates, gluten-free oats, almonds, pea protein, coconut powder and tapioca fibre, these dual focus Brain & Body bars combine 20g of plant-based protein with healthy fats, gut-friendly fibre, and a generous smattering of trusted braincare nutrients that fuel focus, boost memory and bolster all-round cognitive health
“vybey’s healthy ambitions meant we were never going to confine our expertise to the ‘meal replacement’ drinks aisle,” said co-founder Gordon Belch.
“Our hard-earnt learnings within vegan, dairy-free and planet-friendly ingredient decks, coupled with our pioneering push into the cognitive upsides of nootropics (Braincare range), meant we were perfectly poised to champion the next generation of ‘nutritionally optimal’ snacking bars that can be used as an on-the-go snack, as pre/post workout fuel or as a makeshift meal.”
Today’s healthier snacking revolution feeds into a growing realisation that what one eats and drinks is inextricably tied to one’s greater wellbeing. A recent US trends report has outlined how 60% of global consumers are choosing foods and drinks offering clear, preventative health benefits that support their wider wellbeing.
Today the appeal of clean-deck protein bars extends far beyond gym fanatics to include any ingredient-savvy individual seeking out a viable, healthier choice confectionery that over-indexes in taste and texture whilst contributing to a healthier, active lifestyle: aid weight management, provide extra energy & stamina, assist muscle repair and boost immunity
“The lines between indulgent treats and functional foods have blurred like never before, which is why we were insistent that our best-in-class Brain & Body bars tipped their hats to nostalgic flavours as deliciously diverse as Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate,” Mr Belch said.
Each bar is 80g (300kcals) and retails for $3.49-4.99.
