The Australian company, based in Yatala on the Gold Coast, is well on its way. Since beginning its export arm in 2001, which also heralded the time CEO Dirk Pretorius came on board, Frosty Boy has exported to 48 countries.
The humble Classic Vanilla soft-serve ice-cream first enjoyed by many in the 1970s is still among the company’s most popular products, but Frosty Boy’s product range has evolved to meet the various international palates and cultural requirements with soft-serve blends, frozen yoghurts and beverage bases, with even non-dairy products such as iced tea.
Building upon a strategy based on recognising the needs of discerning customers is something Mr Pretorius says has been integral to Frosty Boy’s growth in the international domain, with daily production equating to two million serves of soft-serve ice-cream per day.
“Our products have expanded over the years and our ability to adapt has been integral to the company’s growth,” he said. “At the moment, we have more than 180 recipes in production.”
Mr Pretorius believes the company’s success is attributed to its people and integrity in all activity, complemented by strong operational processes and business management.
“You must always have strong strategy and operational processes to grow,” he said. “You must constantly have a clear – and what may seem an ambitious – goal that you focus on and be determined to achieve it. For us, it is achieving 15 per cent growth year on year.
“Being able to expand into international markets has assisted with achieving phenomenal growth and I’d go as far as saying our biggest achievement in 40 years is growing to the level we are at today.”