Endeavour Group has been invited to join a global partnership that will establish robust international guidelines for online sales of alcohol.
The partnership is with the International Alliance for Responsible Drinking (IARD), a non-for-profit organisation that promotes responsible drinking.
“Our ambition is to be Australia’s most responsible retailer and to operate under world-leading standards, so we are pleased to have been approached by IARD to join this partnership,” says Endeavour Group Managing Director, Steve Donohue.
The partnership marks a world-first coalition to develop and enhance safeguards to prevent the online sale and delivery of alcohol to minors. Additionally, it will work to reduce harmful drinking among adults.
Endeavour Group is the only Australian retailer to be involved in the partnership.
“In Australia, Endeavour Group have been thought leaders in putting robust policies in place for the online sale and delivery of alcohol,” says an IARD spokesperson.
“Their learnings, expertise and partnership will be invaluable in helping to enhance safeguards across the globe.”
Retail Drinks Online Retail Code of Conduct
The Endeavour Group was one of the founding signatories of Retail Drinks Online Retail Code of Conduct 2019.
It promotes responsible practices in the online alcohol sale and delivery sector.
Mr Donohue says, “All of our drivers need to stay up to date with our bespoke driver training program, and RSA checks are embedded into the app our drivers use.
“Drivers are trained to refuse and return delivery if there is doubt around the age of the recipient or if the recipient is intoxicated.”
Speaking on the new partnership, CEO and IARD President, Henry Ashworth says, “In coming together, we believe the partnership can facilitate greater change across our wider sectors.”
