Eclipse and General Pants Co announce refreshing partnership

Eclipse Mints, owned by The Wrigley Company, and clothing retailer General Pants Co have announced a marketing campaign partnership.

Consumers of both brands on Facebook and Instagram will be offered the chance to refresh their wardrobe with a General Pants makeover by adding their mints to this season’s denim styles. Shoppers will see samples of Eclipse mints appear throughout General Pants’ 52 Australian stores and distributed with any fashion item bought from their online store.

The campaign will be supported by dual-branded digital out-of-home and social media content, leveraging Wrigley’s #StartSomethingFresh.

“We all build self-identity and express ourselves through what we wear and how we accessorise,” Wrigley’s Marketing Manager Annabel Badilla said. “We also know looking good and feeling good go hand in hand, so partnering with General Pants made perfect sense to us as they provide the style essentials while Eclipse Mints are the ultimate freshening accessory to give our customers the confidence they need every day.”

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