Dr. Dough, a popular doughnut in the gifting ecommerce space, is bringing its treats to more customers than ever before with a partnership with Jasbe BP service stations in NSW.
The partnership marks a significant step for Dr. Dough, which has primarily operated through a digital platform, allowing customers to order their favourite doughnuts online and get them delivered across Sydney.
Now, with this collaboration, Dr. Dough aims to provide an accessible way for people to enjoy its products without committing to a larger purchase.
“We know there’s immense demand for our brand in the market, and partnering with BP gives us the perfect opportunity to meet that demand,” said Kristy Bannister, CEO of Dr. Dough.
“This relationship allows BP to offer a fresh option for customers, giving them the chance to try our donuts conveniently at their local service station.”
The partnership not only expands Dr. Dough’s reach but also provides it with a physical presence that complements a strong online strategy.
“By leveraging BP’s established locations, we can introduce our brand to a wider audience while utilising our customer database to maximise outreach,” Ms Bannister said.
The collaboration reflects Dr. Dough’s commitment to cultivating mutually beneficial B2B partnerships.
“We believe in the importance of strategy and shared benefits when collaborating with other brands. As we look to the future, we’ll continue to seek partnerships that align with our values and contribute to our growth.”
Established seven years ago, Dr. Doughnuts has reinvented its business model several times in order to meet demand. At its peak, during Covid, its online model was pulling in $10 million delivering 500 boxes a day.
The partnership deal with BP has opened up more avenues for distribution and the brand is also on the cusp of kicking off its wholesaling plan to cafes with further growth plans in the works.
