Double ā€˜Dā€™ donating to National Breast Cancer Foundation

Confectionery brandĀ Double ā€˜Dā€™ is making a monthly donation plus 5% of all online sales from its Smart Sweets range to the National Breast Cancer Foundation (NBCF) for the next 12 months.

The announcement was made by Double ā€˜Dā€™ Managing Director Justin Hughes at the mid-point of Breast Cancer Awareness Month in recent weeks.

ā€œWe get lots of questions about the origin of our name,ā€ says Mr Hughes. ā€œWeā€™re not oblivious to its double meaning, but rather than shy away from it, we decided lean in and use the humour around the messaging to throw light on a serious subject.

ā€œHumour aside, we’re incredibly proud to have partnered with the NBCF to support their vision of zero deaths from breast cancer.ā€

Early detection plays a vital role in the journey towards zero deaths. With this in mind, Double ā€˜Dā€™ says: ā€œFrom A to Double ‘Dā€™, we want Australians to check ā€˜em regularlyā€.

NBCF CEO Associate Professor Cleola Anderiesz says the organisation is excited to welcome Double ā€˜Dā€™ as a corporate partner for Breast Cancer Awareness Month and is grateful for its generosity.

ā€œThese proceeds will be used to fund world-class breast cancer research and their clever DD campaign will help raise awareness about breast cancer in a light-hearted and engaging way,ā€ she says.

And for those still wondering, the name Double ā€˜Dā€™ comes from the technique of double distilling used to create the first Double ā€˜Dā€™ products back in 1920.

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