Australia’s biggest-selling corn chip brand Doritos has teamed up with Universal Studios to create a limited edition Colossal Chargrilled Steak flavoured chip.
To celebrate the latest instalment of the Jurassic World franchise, ‘Jurassic World: Fallen Kingdom’, Doritos says its new lava coloured chip “delivers a ROARsome flavour hit”.
The movie-inspired launch will continue to situate the brand as a snacks category leader and drive brand awareness by featuring an on-pack promotion across all Doritos flavours. Consumers will have the chance to win a trip to Hawaii as well as $500 daily cash card prizes.
“We know our consumers are always on the lookout for new flavour sensations, so it made perfect sense for us to pair up with our friends at Universal Studios and create something bold and exciting,” Brand Manager Alison Silver said.
Doritos Colossal Chargrilled Steak is available in 80g in petrol and convenience stores now and will later launch in 150g (RRP $3.29) in all supermarkets from June 4. ‘Jurassic World: Fallen Kingdom’ will be in cinemas on June 21.