Doohly has announced a new appointment off the back of its second successful capital raise in the last year.
The digital out-of-home AdTech platform has appointed out of home executive Adam Rowe as Head of Operations to drive further digital innovation to the $430 million digital out of home (DOOH) sector.
Doohly co-founder and CEO Sean Law says the appointment of Mr Rowe is a significant part of the company’s growth strategy, supported by a $500,000 follow-on injection from existing investors including Archangel, Skalata and Brisbane Angels (taking the total raised in the past year to $1 million).
“Adam’s deep understanding of the DOOH industry and his proven track record in leading high-performing teams aligns perfectly with Doohly’s mission to modernise digital engagement,” he says.
“We are confident adding Adam to our leadership team will bolster innovation and our sales and marketing initiatives, strengthening our position as industry leaders and growing market share.”
Mr Rowe joins Doohly after holding key operational roles at oOh!media and Claude Outdoor for more than a decade, where he led transformation in operational efficiencies, campaign effectiveness and client service.
Mr Rowe says he’s excited to join a rapidly growing business.
“With the digital landscape continually evolving, I look forward to harnessing Doohly’s innovative technologies to further elevate our offerings and redefine what’s possible in DOOH advertising,” he says.
Since mid-last year, Doohly has grown from 11 customers and 14 networks – including New Zealand billboard company LUMO, Hyper Media, KX Pilates and TMS and retail networks for Rebel Sport, Mobil and LiquorLand – to 19 customers and 29 networks. Recent customer wins include Monstavision, Advertro and Maad Collective, with new networks including Mitre10, Darwin Airport and the South Sydney Rabbitohs.
