Uber ANZ’s advertising division has expanded its leadership team, announcing the appointment of two female leaders.
Julia Edwards will lead the division’s Strategic Verticals and CPG team.
Reporting to Head of Advertising Michael...
Uber Australia’s advertising division has announced the launch of Sponsored Items.
The network, powered by Criteo, provides consumer packaged goods (CPG) brands with Sponsored Items opportunities directly on the Uber Eats app.
Followed...
Cartology, the retail media business of Woolworths Group, has expanded its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores.
Through Cartology, brands will be able to reach...
Woolworths Group’s retail media business, Cartology, is set to purchase retail out-of-home business, Shopper, for $150 million.
According to Shopper, the sale is a “significant milestone” for the business, recognising its growth and...
My Muscle Chef (MYMC) has announced its new brand campaign, ‘Strong Like This’.
According to MYMC, the campaign expands on the company’s current tagline, ‘Every Body, Every Goal’, and redefines what it means...
A world-first research study by the Outdoor Media Association (OMA) reveals how people are impacted by advertising on both classic and digital out of home (OOH) signs.
The neuroscience findings show that advertising...
A recent study reveals QR codes are an effective way to deeply connect brands with consumers.
According to the study from out-of-home (OOH) media company Shopper Media, 8-in-10 of the consumers surveyed have...
The out of home industry has announced full year net media revenue results.
Released by the Outdoor Media Association (OMA), the results reveal that the industry saw a total decrease of 39.4% on...
