Domino’s has announced a new national partnership with Coca‑Cola Europacific Partners (CCEP), who will become its official beverage supplier across Australia.
According to the pizza restaurant chain, beverages are playing an increasingly important role in customer experience and growth across the QSR sector. Under the new partnership, customers will have access to leading brands including Coca‑Cola Classic and Zero, Fanta, Sprite and Mount Franklin.
Domino’s Pizza Enterprises CEO Merrill Pereyra says the partnership supports Domino’s focus on continuing to offer customers choice and great value, with franchise partners excited by the new agreement.
“This partnership marks an exciting new chapter for Domino’s and our customers,” he says.
“A hot, freshly prepared Domino’s pizza delivered with a cold, refreshing drink, is a shared experience for millions of Australians each year – we look forward to working with Coca-Cola on serving our customers, and having fun while we do it.
“For our franchise partners, CCEP brings strong capability in scale, category expertise and execution. Having worked together successfully in the past, we’re confident this partnership will help us build on that momentum – unlocking further growth and delivering even more choice and value.”
Mr Pereyra thanks previous drinks partner Asahi Beverages for more than five years of support.
CCEP Managing Director for Australia, Orlando Rodriguez, says the partnership brings together complementary strengths to deliver for customers and franchise partners.
“This is an important and proud moment for CCEP, and we’re thrilled to partner with Domino’s. With a shared ambition to grow, we’re bringing together Domino’s scale and digital leadership with our portfolio of leading brands and our national execution capability,” he says.
“Backed by our local manufacturing and distribution network covering 98% of Australian postcodes, we’re well placed to support more than 700 Domino’s stores across Australia with a strong drinks offer customers know and love.”
The partnership will be supported by nationally coordinated campaigns, enhanced digital integration and consistent in-store execution across the Domino’s network.
CCEP will officially commence as Domino’s beverage supplier across Australia from 14 September.
