Dib Group has joined forces with the NSW Swifts as Major Partners until the end of 2028 via the Mr. Whippy brand. This partnership marks Mr Whippy’s first collaboration with a female sporting team, expanding Dib Group’s commitment to supporting Australian sport and community.
Metro Petroleum, Mr. Whippy’s sister brand under Dib Group of companies, are already involved in sport via the NRL with the Sydney Roosters. This new step into netball showcases Dib Group’s dedication to inclusivity and grassroots engagement.
“Mr. Whippy is an iconic brand in Australia and when it comes to women in sport there aren’t many bigger and more respected clubs than the Swifts, so we are delighted to be on board,” said Paul Ayoub, General Manager of Mr. Whippy.
“What the Swifts have done in netball over the past three decades is as iconic as our 67-year-old brand and we are delighted to play a part in shining a spotlight on these incredible athletes.
“We are looking forward to supporting the Swifts to achieve their goals, and importantly celebrate their past and future successes,” he said.
John and George Dib, the founders of Dib Group, have also emphasised the importance in supporting women in sport: “The Swifts have such important community connections, something we also value thanks to our extensive store network through our Metro Petroleum sister brand.
“It is an honour to have signed as the newest sponsors of the NSW Swifts. Metro Petroleum is the largest independent fuel retailer of NSW, so to have this partnership with the NSW Swifts is most fitting.
“Mr. Whippy and Metro Petroleum is proud to support the girls in the team and everyone who works tirelessly behind the scenes through each season.”
Jeremy Butler, Executive General Manager of the Swifts, welcomed both Mr. Whippy and Metro Petroleum to the Club.
“Mr. Whippy is fun and cherished, much like netball in our community and we are very happy to see this partnership come to fruition,” he said.
“Like the Swifts who are built on heritage and legacy, Mr. Whippy is a brand Australians have grown up with and who make occasions truly unforgettable.
“I would like to thank Mr. Whippy and Metro Petroleum for their support and we look forward to working closely and collaboratively with them in the seasons ahead.”
