Brendon Walker has been appointed Client Experience Director of shopperXP, Crossmark’s dedicated in-store experience and sales division.
Mr Walker, who has more than 16 years’ experience in creating and managing sales engagement solutions for several blue chip clients, was the brainchild behind the new company offering that will now house existing and new clients.
“Crossmark Australasia has a strong vision for long-term growth along with several plans for immediate innovations, which makes shopperXP an exciting business to be part of,” Crossmark CEO Andy Kirk said
“We have become the major services provider to grocery over the past five years and, while the company has enjoyed great success within the grocery industry, some businesses may not know that we also represent the world’s largest consumer electronics company, Australia’s leading telco, and many more tech and innovations companies. The creation of shopperXP ensures we have a voice outside of grocery that aligns with our long-term goals.”
Commenting on his appointment, Mr Walker said: “For the past eight years with Crossmark, I’ve witnessed the retail environment evolve and am enjoying our evolution with it. Creating new sales opportunities for our clients has been rewarding. We have a strong vision for growth and we are attracting some talented brand ambassadors into the business to work with our clients. Our aim is create ‘wow’ moments through connecting with shoppers in stores, selling them the right products, and strengthening our clients’ brands.
“Working closely with retailers to understand their consumer interaction strategy will be key to our success. We know we can assist retailers to move product out of their stores and look forward to growing our retailer relationships in 2016.”
