Convenience Worldwide: BP unveils ‘Personality Pumps’ at US fuel sites

Named ‘Miles,’ the BP Personality Pump uses a proprietary interactive technology to audibly greet consumers and initiate the fuelling experience.

BP says consumers can select music on Pandora, record a video e-card to share on social media sites or play music trivia – all while filling up their tank. Miles processes responses in real time through a touchscreen tablet and guides consumers through a wide array of entertainment options.

“The BP Personality Pump is one of the biggest innovations at US retail fuelling stations in many years,” BP Fuels North America Chief Marketing Officer Donna Sanker said. “We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations.”

After pumping gas with Miles, drivers will be able to send themselves a text message with content created at the pump, a link to the Pandora station they chose and a special return offer.

Miles’ features were developed through a partnership with The Onion and Pandora.

BP will test the new pump technology for three months starting November 15, 2016, at several BP stations in the Chicago and New York City metro areas. BP will determine whether to make Miles available elsewhere following the pilot program and based on consumer response.

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