Coca-Cola has launched its Foodmarks platform in Australia, teaming up with a selection of local restaurants and cafes to offer exclusive specials and promotional deals that showcase the diverse flavours of Melbourne’s food culture.
Celebrating local “food landmarks”, the campaign encourages the discovery of new food experiences while savouring the iconic taste of Coca-Cola.
Coca-Cola Foodmarks has created a user-friendly map that serves as a guide to the city’s best places to eat. Participating venues include the renowned Hu Tong Dumpling Bar, burger haven Royal Stacks and Mr Bo from the team at Spicy Fish, among others.
“Melbourne’s dynamic food scene makes it the ideal location for the debut of Coca-Cola Foodmarks in Australia,” said Kate Miller, Marketing Director for The Coca-Cola Company, South Pacific. “We are proud to launch Coca-Cola Foodmarks in a city as rich in culinary diversity as Melbourne, and we invite everyone to make new food memories with friends, family, and of course, with a cold Coca-Cola in hand.”
“Melburnians are passionate about their food, and Coca-Cola is passionate about bringing people together. That’s why we’re excited to help food enthusiasts explore the very best of what this city has to offer. So, whether you’re craving tasty tapas, mouthwatering dumplings or a juicy burger, Coca-Cola Foodmarks helps you navigate Melbourne’s incredible food scene.”
Coca-Cola is partnering with local influencers who will share their top Foodmarks spots – helping locals and visitors discover great places to eat and drink in Melbourne.
Foodmarks builds on Coca-Cola’s global “A Recipe for Magic” campaign, highlighting the joy of shared meals and the meaningful relationships developed over food.
