Coca-Cola has announced a new two-year partnership with Football Australia, which will see the beverage brand join as the Official Supplier of Australia’s senior national teams.
The partnership will see Coca-Cola align with both national teams – the CommBank Socceroos and CommBank Matildas – across key international windows, including the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.
As part of the agreement, Coca-Cola will deliver two major national campaigns, beginning with a large-scale CommBank Socceroos activation during the FIFA World Cup 2026 period. A second campaign will follow in 2027 in support of the CommBank Matildas during the FIFA Women’s World Cup 2027.
Launching in-store and online from the 10 June exclusively at Coles, the 2026 campaign will feature limited-edition Coca-Cola Classic and Coca-Cola Zero 10-pack cans showcasing four CommBank Socceroos – Nestory Irankunda, Mathew Ryan, Jordy Bos, and Cameron Burgess.
Fans who purchase any Commbank Socceroos limited-edition packs during the promotional period will have the opportunity to enter for a chance to win a range of exclusive prizes. Entries can be made via the Coles website, with instant win and major prize opportunities including VIP matchday experiences with the Commbank Socceroos, signed merchandise and other rewards.
Coca-Cola Europacific Partners Managing Director Orlando Rodriguez says, for nearly 90 years, Coca‑Cola has been part of the fabric of Australian life – bringing people together through shared moments.
“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that,” he says.
Football Australia CEO Martin Kugeler says the organisation is proud to welcome Coca-Cola as an Official Supplier of Australia’s national teams.
“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” he says.
“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”
As part of the campaign, Coca-Cola’s iconic Kings Cross billboard in Sydney is now illuminated in green and gold.
