Convenience Measures Australia (CMA) and Fonto have jointly relaunched CMA Shopper Reports, a suite of syndicated insights products for Australia’s P&C sector that connects what shoppers do and why they do it.
Combining CMA’s long-running Shopper Report programs and Fonto’s partnership with Mastercard Open Banking and Finance, the product merges person level transaction data with best-in-class research to understand P&C shopper decisions and behaviour from real customers in near real time.
“This is a new chapter for CMA to deliver unique insights to the P&C channel by increasing our access to shoppers and the numbers we can get to,” said CMA Director Corinne Barclay.
“The fact that we are now integrating actual transaction data in a continuous longitudinal program means we can quickly respond to our customers’ needs and provide ongoing visibility of the shopper and what they do in our channel and elsewhere.”
Verified behaviour and attitudes
Over 90,000 Australians share their daily financial transaction data privately and securely with Fonto, allowing accurate understanding of buyer behaviour over time.
In global partnership with Mastercard Open Banking and Finance, Fonto’s members complete surveys about their purchases and customer experience, triggered by actual transactions, providing accurate consumer insight from real people.
“Our transaction data cuts through the say-do gap to give commercial teams a single, credible source for missions, drivers and purchases, so brands and retailers can see the full picture and move faster,” said Fonto CEO Ben Dixon.
Available insights
The new suite of CMA services will provide continuous measurement of customer experience and purchase behaviour, collected from more than 30,000 survey responses across the year.
Monthly and quarterly reports will be accompanied by bi-annual topical deep-dives enabling both tactical and strategic decision making.
The suite also offers:
- Ongoing competitor insight enabling retailers and suppliers to benchmark and compare on spend, mission, purchase details and experience.
- Continuous data collection
- Customisable, rapid learning: Always-on access lets brands ask additional bespoke questions to gather fast and robust insights.
- A look outside P&C to understand adjacent categories and how their customers behave.
CMA will release their first Shopper Reports in March 2026, with teaser insights available from January 2026.
