Chupa Chups collaborates with Chatime

Asembl has unveiled a world first for Perfetti Van Melle’s Chupa Chups brand, a collaboration with Chatime for the Australian market.

Launching exclusively in Chatime T-Breweries across Australia, the Tea That Pops collaboration will see Chupa Chups’ “best-selling” lollipop flavours Grape and Strawberry & Cream “come to life” in “delicious” boba inspired beverages.

The Grape Chupa Chups Tea is promoted as a grape frui-tea available exclusively in green tea and comes with grape jellies that add an “extra pop of forever fun flavour”.

The Strawberries & Cream Chupa Chups Tea is a strawberry-vanilla milky tea “crowned” with a dollop of “creamy” mousse to “ensure each berry-licious sip finds its perfect partner in a velvety cream swirl”.

“Chatime is thrilled to announce our exciting partnership with Chupa Chups, a collaboration that not only introduces a delicious new range of limited-edition teas to our customers but also energises our vibrant T-Breweries with a fun and playful campaign that our loyal customers and dedicated franchise partners love,” says Chatime Senior Brand Manager Gabi Bishop.

“This partnership showcases our commitment to innovation and creating unforgettable experiences in the world of beverages, and we can’t wait to share it with our industry peers and tea enthusiast customers.”

Available from all of Chatime Australia T-Breweries until 31 October, the Grape Chupa Chups Tea and Strawberries & Cream Chupa Chups Tea launch will be extensively supported by a multi-phased campaign.

This dynamic campaign is said to “cover it all”, including theatre in T-Breweries with a Chupa Chups takeover across all printed and digital displays, in T-brewery sampling to drive trial, “engaging” social content across TikTok, Instagram and Facebook, targeted communications to Loyal-Tea members through EDM, push notification and app, plus a “compelling” influencer campaign.

To celebrate Halloween, Chatime will also be giving away a free Chupa Chups lollipop with every Grape Chupa Chups Tea and Strawberries & Cream Chupa Chups Tea purchased from 17 October until stocks run out.