Celsius has announced a global partnership with Palm Tree Music Festival (PTMF) as the event’s Official Global Energy Drink Partner.
Spanning the US, France, Australia and beyond, the partnership will see Celsius activate across PTMF events worldwide, bringing “elevated, high-energy” brand experiences directly to festivalgoers. The partnership officially came to life on festival grounds over the weekend, launching at PTMF’s first-ever West Palm Beach event.
Building on the “strong momentum” of Celsius’ previous activations at PTMF in the US, the partnership is said to reinforce the brand’s growing presence at the intersection of music, fitness and culture.
Highlights of the partnership include:
- On-site activations and experiences. Festivalgoers can enjoy premium branded photo moments and immersive Celsius experiences throughout the event footprint.
- Ice-cold product sampling. Fans will have the opportunity to sample a range of Celsius flavours across festival locations.
- Global reach and engagement. The partnership extends across PTMF’s international footprint, including the US, France and Australia, connecting Celsius with music fans around the world.
“With each festival destination, we strive to create a luxury escape where music, atmosphere, and our signature good vibes come together,” says Palm Tree Crew co-founder Myles Shear.
“Celius shares our passion for creating those electric, high-energy experiences, and this partnership will bring new touchpoints and excitement to every stop on our global festival journey.”
Australian PTMF 2026 dates are yet to be announced.
